BRIEF:
To design a brochure for the Kindlife Movement Festival spanning over 2 days, aimed at a discerning, curious, ethical audience in the UK. Focusing on the feeling of discovering wellbeing in the wilderness with holistic therapies, motivational speakers, food foraging and the local environment.
BRAND VALUES:
Invigorating - Wild - Healing
Invigorating - Wild - Healing
I came up with the name DISCOVERING WELLNESS IN THE WILDERNESS as it is..very much about rediscovering yourself and the simplicity of life again, experimenting with paint textures and creating organic type lockups to indicate the feeling of nature which is wild and ever changing. Using specific colours to promote healing, creativity,
mystery and growth.
mystery and growth.
