BRIEF
The Savvy Cleaver is a start up Butchery based in Brisbane, passionate about sustainable farming practices to maximise the quality of their produce.
The brief was to create a contemporary and enticing identity which appealed to a demographic in their mid 20's - late 30's, affluent and confident with an ethical mindset who go the extra mile in everything they do.
BRAND VALUES:
Progressive - Insightful - Convenience
Progressive - Insightful - Convenience
BRAND NAME
I came up with the name and mark for the THE SAVVY CLEAVER to reflect the practical forward thinking of the company.
AESTHETICS
Clean sharp bold lines are used on the graphics and product packaging conveying a sense of modern simplicity and rich bold colours to show depth and passion.
BRAND VALUES
The brand values included convenience for busy professionals who don't always have the time to go shopping for superior quality staples and or have limited time for getting together with family and friends.
The app aimed to provide both online shopping and the opportunity for customers to book a private BBQ with everything taken care of.
