BRIEF
Vital Infusions was a project requested for a UK-based microbrewery, passionate about home brewing and selling homebrew products through the UK and Ireland.
The goal was to design a modern and appealing hard seltzer brand for professional health-focused people in their mid-20s to late 40s.
BRAND VALUES:
Approachable - Modern - Refreshing
Approachable - Modern - Refreshing
BRAND NAME
I picked the name and logo for VITAL INFUSIONS to show that drinks are made for people who would like lower calorie, healthier alcoholic drinks options.
AESTHETICS
The logo and product packaging use a clean, rounded font that feels playful and approachable. Rich colours and creams add depth.
